Brand + Narrative

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At InkHouse, I worked across industries including healthcare, defense, and cybersecurity to help companies tell better stories, particularly around new business unit launches and public perception. This experience taught me the strategic importance of messaging: the bridge between internal culture and external views.

Now, whether I'm leading a team or launching a project, I communicate with intention. I know how to align operational strategy with the bigger story that motivates people. What began as a creative job became a foundational skillset—translating complex internal dynamics into clear, purposeful narratives. It’s a lens I bring into every team, blending operations with authenticity and impact.

Lesson Learned: I saw firsthand how strong storytelling isn’t just good marketing—it’s strategic alignment that connects people to purpose.